Today we wanted to drop a note to mention we’ve switched our domain name from array.is to arraythemes.com.
When we launched Array last year, we opted to go with a unique .is domain name. I really wanted a short, neat domain to match the aesthetic and UX of the Array site. Unfortunately, these days every single short domain name is spoken for, and the price of acquiring a short domain can be astronomical. Alternatively, you can go with one of the non-standard .com TLD’s (top-level domains) like .co, .us, or .io. There are many neat generic TLD’s to choose from these days. In the past few years, some really slick domains like .design, .camera and .photography have been made available. Grab them while you can!
Some countries have their own top-level domain, such as .co for Columbia, .us for United States and .is for Iceland. array.is was one of the few TLD’s available with just the word “array,” so I decided to go with it. I also bought a few other back up domains such as array.li, and also grabbed arraythemes.com in case we needed to fall back to something more standard.