A year in review

It’s been exactly one year since we rebranded Okay Themes to Array and relaunched as an independent theme shop. We’ve put in a ton of work over the past year, but it’s been incredibly rewarding laying the foundation for Array. We’ve gained thousands of new customers, answered every support question lobbed at us and crafted some really great themes along the way. We thought it would be interesting to share some of our experiences and experiments in the WordPress world during our first year of Array.

The Team

We continue to maintain a very lean approach to theming, and therefore we’re able to keep a lean team. My partner in crime, John Parris, and I have been manning the fort between the two of us, and still manage to find the time to send gifs back and forth all day. I continue to lead design and development of themes and the Array site and John helps code up ridiculously-awesome new features like our Typekit integration, which we’ll get to later.

Read More

Create a digital store or marketplace with Checkout

As we’re approaching our 1-year Anniversary as Array (which we undoubtedly will be celebrating here on the site), we’re excited to announce our next WordPress theme, Checkout! Checkout is the first eCommerce theme in our collection, and it’s powered by a free and powerful plugin called Easy Digital Downloads.

Simply put, Checkout along with Easy Digital Downloads (EDD) enables you to sell digital goods on your website. You can sell stock photos, design resources, audio files, ebooks, and more. You can easily manage your product prices, files, details and images. EDD is built and meticulously maintained by Pippin Williamson and his growing team of dedicated developers and contributors. They are constantly making EDD better and releasing new extensions that ultimately make your site even more powerful. Our entire Array site runs on EDD and we couldn’t have the business we do without it.

Turn your website into a full-blown marketplace.

Using the EDD Marketplace Bundle, you can turn Checkout into a multi-vendor marketplace, where vendors can submit products for sale on your website. Enable the Commissions extension (included in the Marketplace bundle) to earn a cut of every sale made on your website! We’ve made it super simple to get a minimal, easy-to-manage marketplace up and running.

The Marketplace bundle also allows you to add product reviews, wish lists, recommended products and more. Check out the Checkout Marketplace demo to see some of the marketplace features.

Create a visually stunning portfolio.

Create a visually stunning portfolio.

Along with the eCommerce features, we’ve also included several beautifully-designed templates to help you create a professional and elegant business or portfolio website. Create a portfolio page, team page, add pricing tables, testimonials, email subscription forms and more. Checkout really can be any kind of website you want it to be!

A Partnership with Typekit


We’re also super excited to announce we’ve partnered with Typekit to bring finely-crafted typography the Array theme collection and to your website! If you aren’t familiar with Typekit, it’s a font subscription service that lets you embed eclectic and iconic typography in your website. These aren’t your average fonts, folks, and that’s why you need to buy a subscription to use them.

Let’s be honest, there are some good fonts offered by Google, but many of them lack the polish and consistency of a professionally designed font, and that’s what Typekit is able to provide. They work with leading type foundries to bring eclectic and visually stunning fonts to the web. And we want to see them on your websites!

How does it work? Each Typekit-powered theme will come with a hand-picked font(s) that best match the theme’s design. For example, with Checkout, we’ve chosen Proxima Nova for its clean lines and bold, professional appearance. Because Typekit is a subscription service that we provide for you, it requires yearly renewal, just like theme updates and support. We’ll automatically renew your account so your fonts go uninterrupted and you continue to receive support and updates, but you may also opt out at any time. We’ll send you a friendly reminder when you’re close to renewal.

John and I are both excited and honored to add this level of quality typography to our theme collection. Mostly because we’re type nerds, but it also happens to align perfectly with our dedication to continue making honest, finely-crafted products.

So with that, I invite you to check out the Checkout demo and details below and let us know what you think!

Featured Site: TED’s Ideas Blog

A few weeks ago, our Featured Site went to TED for their Return on Ideas blog. We’re huge fans of TED talks and naturally we were excited to see them using Publisher for their blog.

Publisher’s masonry layout is a great fit for TED’s content. So great, in fact, that they are now also using Publisher for their daily Ideas blog! They’ve added a slick new coat of red paint and a few improvements of their own here and there. We think it looks wonderful!

Head over to TED’s Ideas blog to check out Publisher in action and read some finely crafted content by big thinkers.

A head start on child themes

When you run your own website, there’s a good chance you’ll want to change something about the way it looks. Whether it’s the color of a button or the size of the text, something about it just won’t be exactly the way you want it. You’re hard to please. You can’t leave well enough alone. So you roll up your sleeves and get to fixing something that isn’t broken.

But hold on, big guy. Before you go slapping a coat of neon green paint on your brand new Mercedes, step back a minute and think about what you’re doing. If you don’t do the job properly, that lovely shade of green will come right off the first time you visit A1 Car Wash, and you’ll have to do it all over again.

If you customize your theme files directly, you’ll lose your changes when installing updates in the future. So what do you do? You make your customizations in a child theme. What’s a child theme?

“A WordPress child theme is a theme that inherits design and functionality from its parent theme. Child themes allow you to change certain design elements or features of your site without changing the parent theme directly.”

All jokes aside, we know that child themes can be a little confusing if you’re not familiar with them. We are frequently asked about ways to tweak our themes, and have explained how to create child themes many times. The hardest part of getting started with a child theme is often getting the right files in right place with the right stuff inside.

Today we’re happy to announce that we’ve put together a set of ready-made child themes for all of our themes. So, if you’re the kind of person that likes to tweak your site to perfection, head on over to the child theme article in the knowledge base and start breaking things!

Editor is now available on WordPress.com!

Earlier this year we released our first free theme, Editor, into the WordPress.org theme repository. Since then, it’s been downloaded nearly 60,000 times! We’ve seen some beautiful websites created with Editor and we couldn’t be more happy with its success.

Today, we’re happy to announce Editor is now available for WordPress.com users. If you have a WordPress.com account, you can activate Editor today by going to the Themes page and searching for “Editor”.

We’re excited to share Editor with even more folks and can’t wait to see what you create with it!

Featured Site: TED’s Return on Ideas Blog

Today’s featured site belongs to none other than TED. If you aren’t familiar, TED is a global set of conferences that feature progressive and inspiring talks and conversations about technology, entertainment and design.

TED’s Return on Ideas blog uses a customized version of Publisher. TED’s content is a great fit for Publisher’s masonry-style layout and infinite post loading. TED has taken Publisher a step further by adding a featured article section and a customized header.

We’re thrilled to see Publisher used to share unique content about science, design, technology, business, education, and arts! What will you share with Publisher?

Win a copy of Designer and a Baron Fig Notebook!

Last week we introduced you to our latest WordPress theme, Designer. This week, we’re having a good old fashioned Designer giveaway! We’re giving away 3 copies of Designer and a year of support and updates to three lucky people. But wait, there’s more! We’re also giving away 3 Baron Fig Notebooks. These are the same beautifully crafted notebooks that we use here at Array HQ to sketch out our ideas and plan upcoming features. Choose between blank, ruled or dotted notebook styles.

How To Enter

To enter the Designer giveaway, simply leave a comment below with a quote about design or creativity. This can be a quote from a designer, architect or artist, a quick tip or piece of advice or really anything relating to the creative world. By the end of the giveaway, hopefully we’ll have a wall of inspirational quotes about design.

This giveaway will run for 1 week, starting today, August 4th, 2014 until Monday, August 11th, 2014. Three winners will be chosen at random from the collection of design quotes. Good luck, folks! We look forward to seeing what you come up with!

Update – Winners Announced!

Thanks to everyone who participated, we now have 137 awesomely creative quotes about design, aesthetics and everything in between. We’ve randomly chosen 3 winners from the comments below. We also are awarding a runner up because of the overwhelming engagement we received on this giveaway!

Thanks to everyone for participating, we can’t wait to do one of these again!

David Claytor

Tolstoy calls art “a means of union among men, joining them together in the same feelings, and indispensable for the life and progress toward the well-being of individuals and of humanity”. I love this description of creativity for its communal qualities, claiming art as a unifying force.

Matthew Pereira

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful. – Dieter Rams

Dennis Jenders

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for. – Milton Glaser

Megan Evans

I haven’t got it yet, but I’m hunting it and fighting for it, I want something serious, something fresh—something with soul in it! Onward, onward. —Vincent van Gogh

Introducing Designer, A Minimal Portfolio Theme

The sun is shining here in Northern California and for good reason! Today we’re very excited to announce our latest WordPress theme, Designer! Designer makes it super simple for anyone to get a portfolio site up and running very quickly and effortlessly.

Designer features a minimal and bold design that removes common distractions and places an emphasis on your content, whether it be images, galleries, audio or video. We’ve provided support for all media types so that you can really create a portfolio that’s catered to you and your work.

Read More

Coming Soon: Designer

We’ve been hard at work here at Array HQ testing the heck out of our latest WordPress theme, Designer! As we prepare Designer for liftoff, we thought we’d share some shots of Designer in action.

Just Add Water

Featuring an eclectic, responsive design and a fully-featured blog, you can get a professional portfolio up and running effortlessly, with zero coding required. Designer ships with several portfolio styles including tiled, landscape, portrait and square.

Read More

Doubling Down On Design

Every year, we see a new wave of popular features and trends that pop up in commercial WordPress themes that tend to dominate the market before the next trend kicks in. Two years ago, everyone was crazy about theme options panels. Then it was shortcodes. Then it was content sliders. Now we’re in the drag and drop page builder era and next year, like clockwork, it will be something else.

These features were initially marketed as time savers and as a means of simple customization. In hindsight, though, we can see these “features” had some serious implications, as most shortcuts do when it comes to trying to build a quality website.

Read More

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match