How to Create a Successful Food Blog

The food blogging industry is a tough space to own. But done right, a food blog can be a very profitable venture. So how do you create a successful food blog that appeals to your audience and earns you money?

In this article, we will look at the crucial aspects that all successful food blogs need. We will consider the importance of a high-quality theme, and look at how the beautiful WordPress theme Baseline from Array can ensure your food blog stands out from the crowd.

We will also discuss the benefits of using a recipe plugin, the significance of using attractive images, and how to grow your following and make money from your blog. By the end of reading, you will be armed with actionable tasks to enable you to create a successful food blog. Ready to get started?

Purchase a Domain Name and Hosting


The first step of your food blogging journey is to purchase a domain name and hosting for your website. When choosing your domain name, opt for something that is memorable and relevant to the cooking niche that you are going to focus on. Domains can be purchased through independent domain registrars like 123 Reg, or often via your hosting company.

For hosting, we recommend using either SiteGround or FlyWheel. Both platforms offer affordable WordPress specific hosting plans, and are quick and easy to sign up with. Both solutions will also install WordPress for you, and provide extremely helpful technical support, should you need it. (It is worth noting that FlyWheel doesn’t offer domain registration, so if you opt for this hosting company you will need to purchase your domain name separately).

Once you have set up your domain and hosting, you are ready to select and install a WordPress theme…

Install the Beautiful WordPress Theme Baseline

create a successful food blog

Any successful website needs a high-quality, visually beautiful, and user-friendly theme to ensure it appeals to their audience and converts against its goals. If you are looking to create a successful food blog then the stunning WordPress theme Baseline from Array is a must.

Baseline is a stylishly modern magazine theme that lends itself perfectly to food blogging. With the focus of this impressive theme leaning on photography, Baseline provides numerous opportunities to showcase your dishes, ingredients and recipe methods through large, crisp, eye-catching images.

Baseline Top Features

Top Features

Baseline offers multiple layouts, featured content areas, and smart customization options, enabling you to create a food blog to your exact specifications. But that’s not all. Let’s take a further look at some of Baseline’s top features that help make it a best fit for food blogging…

  • Handcrafted for All Screen Sizes – This flexible and responsive theme will scale to fit any screen size, enabling your audience to follow your recipes on any device whilst cooking in the kitchen.
  • Stunning Header Image – Easily customize your background image and logo, to give your food blog a recognizable identity.
  • Featured Content Carousel – Display your featured posts and recipes in a visual full-screen carousel at the top of your homepage. This is a great way to promote your most popular or most recent recipes, and entice your audience to click through and find out more.
  • Header and Footer Category Menu – Display thumbnail images in the menu to demonstrate the types of recipes your audience will find under each category. Within the menu users can also browse the five most recent posts from each category, helping to increase engagement with your content.

Baseline is extremely quick and easy to install and set up. It comes with a ‘Getting Started Dashboard’, along with clear documentation and helpful tips, so any info you need is immediately available. Array Themes also provides speedy one-to-one email support for any questions or problems that may arise.

After you have installed Baseline, you are ready to start adding recipes to your site…

Use a Recipe Plugin

Easy Recipe

To make life easy, and display your recipes in easy to read formats, you should consider using a recipe plugin. EasyRecipe is a free WordPress plugin that will enable you to add recipes to any page or post on your website. It will also create the necessary Recipe markup, adding structured data to each post and page to help your recipes rank in Google searches.

After installing EasyRecipe, simply enter your post, recipe, and photos on your blog. The plugin will then format and display the recipe on your bl in a layout of your choice. EasyRecipe also works on pre-existing posts, and gives you the option of allowing your audience to rate and print each recipe. Using this plugin is an effective way to make your recipes easily accessible to your readers, as well as giving your blog a professional edge.

Create Delicious and Original Recipes

Baseline Recipes

However beautiful a website, if the content isn’t interesting and original then the audience won’t stick around. To create a successful food blog it is paramount that your recipes are new, fresh, and most importantly tasty.

Specializing within a niche will help you stand out from the crowd, make a name for yourself. The niche you choose will probably depend on your cooking interests, but possible niches include vegan food for families, vegetarian meals on a budget, gluten-free or sugar-free eating, or food from a particular country, to name a few options.

Once you have chosen your niche, test out your recipes at home to ensure that they don’t just taste good, but look and smell great too. Try and include a range of ingredients and cooking methods that will appeal to your target audience. By producing appetizing, varied, and delicious dishes, you will quickly build a loyal following of returning visitors.

Display Attractive Images

Baseline Images

Images are another key aspect of a food blog that will make or break your site. As your audience can’t smell or taste your food, you will need to rely on your images to inspire readers to try out the recipes. Invest in a good camera to ensure that you take visually appealing photos, that look delicious, and showcase dishes at their best.

As already mentioned, Baseline provides a number of features to cater for an image-heavy food blog. These include a featured content carousel, header and footer category menus, and a header image section. Baseline also uses the power of Jetpack to add attractive Tiled Galleries to your website, so you can display your images in stylish gallery formats across your blog.

Grow Your Following

Once your food blog is up and running it is important to focus on growing your following. This should be a combination of connecting with a new audience, as well as encouraging visitors to return and become regular visitors of your website. Here are some effective strategies to get you started…

Guest Post on Other Food Blogs

Guest posting is a great way to get your name out there and gain exposure for your blog. Contact popular food blogs and ask to guest post, but make sure your posts are high quality to ensure they drive traffic to your site.

Add a Newsletter Signup Form


Use the free plugin WPForms Lite to add stylish newsletter signup forms to your posts and pages. Then keep in contact with your subscribers via email.

Embed an Instagram Feed

Instagram is the social media giant of image-based content. Building a following on Instagram is crucial if you want to create a successful food blog and connect with your target audience. Add an eye-catching Instagram feed to the bottom of your posts and pages to encourage your blog readers to follow you on Instagram and join your foodie community.

Use Pinterest Rich Pins


Another image-heavy social media platform, Pinterest offer its Pinners the free feature Rich Pins. Once enabled, this feature will enable your pins to display extra recipe information, including ingredients, cooking times, and serving times. This extra info will help grab Pinterest users’ attention, and help drive traffic to your website.

Start Your Own YouTube Channel

Using video to demonstrate cooking a dish, or a cooking method, is an extremely effective way to engage with your audience. If you decide to shoot videos, then you should consider starting your own YouTube channel. This is free to do, and YouTube will host your videos, so the performance of your server won’t be affected by video streaming. Videos can then be embedded into your posts and pages on your food blog, giving your site’s content an extra dimension. Your YouTube channel will also help increase visitor numbers to your site.

As you can see, there is much you can do to build up a following around your food blog. Once you have accomplished this goal, you can start making some money from your site.

Monetize Your Food Blog

A food blog with a large following can be a very lucrative business. There are numerous ways to monetize a food blog including writing cookery books, accepting ads or sponsored posts on your site, promoting cookery lessons, and selling your images, to name a few options.

However, the easiest and often most profitable option available to food bloggers is to sign up with an affiliate marketing program. By linking in your posts to cooking equipment, recipe books, or any other cooking related products, you can earn an affiliate fee every time one of your blog readers clicks through and makes a purchase.

Amazon Affiliates is one of the largest affiliate programs to sign up with, but you can also contact individual companies to see if they offer affiliate services. Of course, the more traffic your site receives, the more money you are likely to make, which is why spending time growing a following is so important.

Final Thoughts on How to Create a Successful Food Blog

Creating a food blog will take time and energy, and you won’t see results overnight. However, if you put the work in, and follow the above tips on ‘how to create a successful food blog’, your website could quickly become a very profitable business.

Have you got any questions on using the WordPress theme Baseline to create a successful food blog? If so please ask away in the comments below…

Published by Megan Jones

Megan is a freelance writer who loves all things WordPress. She currently lives in Brighton UK with her partner and two small children. When she isn't online she likes walking by the sea, coffee, and traveling anywhere and everywhere. She is available for hire so check out her site

Leave a Reply

Your email address will not be published. Required fields are marked *

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match