Beautiful content has never been so simple.

We’ve combined some next-level design, pixel-perfect typography and slick content discovery features in Baseline. With multiple layouts and smart customization options, you can create a stunning magazine or digital content website in minutes.

Featured Content Carousel


Baseline makes it super easy to showcase your best content to your visitors with a stunning Featured Content Carousel. Showcase up to 10 of your featured posts in an elegant, responsive carousel at the top of your homepage. Simply add a tag to your posts and it will be included in the carousel automatically.

Header Category Menu


Using the Header Category Menu, you can add a slick, AJAX-powered category menu to the fixed navigation bar of your site. The Header Category Menu lets visitors quickly browse the five latest posts from each category in your menu. By loading content via AJAX, you can show your visitors more content instantly, without them having to leave the page.

We’ve also added a Footer Category Menu, which brings the same instant post loading to the bottom of your site for even more engagement.

Preview the Category Menus on the Baseline demo clicking the Browse button on the fixed navigation bar, or by scrolling to the bottom of any page.

Elegant typography on all your devices.


Simply put, better fonts make for a much better reading experience for your visitors. We’ve included two hand-crafted font options that let you choose between a super clean sans-serif font (Work Sans) or a newspaper-style serif font (Abril Fatface). We’ve refined each font to work beautifully on desktop and mobile devices.

Preview the font options on the Baseline demo by going to Theme Features → Font Styles in the main menu.

Handcrafted for all screen sizes.


Baseline features a flexible, responsive design, meaning your site will scale to fit any screen size, from desktops down to mobile phones. All pages and features have been optimized to work on every device.

Fonts, images, navigations and page styles have been optimized to give your users a seamless, comfortable browsing experience.

Layout styles to match your content.


Baseline comes with several layout options that can be configured into one, two or three columns to match your content. Baseline also supports Infinite Scroll, which lets your visitors seamlessly load more of your content without leaving the page.

Every template included with Baseline features flexible, expressive styles for typography, images, galleries and more, allowing you to easily create engaging content.

Create a stunning header image.


We’ve included several options to allow you to quickly and easily edit the logo, header background color, header background image, header image opacity and header height. These can all be changed in real-time using the Customizer to create an impressive header area.

Check out this quick video to see how easy it is to customize the header!

Getting Started Dashboard


To make setup as seamless as possible, we’ve included a helpful Getting Started dashboard. Here, you can view the help file, view and install recommended plugins, browse FAQ’s, view your theme’s latest updates and activate your theme license. We’ve put everything you need at your fingertips!

Also included with Baseline:

Designed For All Screens

Each theme features a dynamic, responsive design, meaning your site will adapt to fit any screen size, from desktops down to mobile phones.

Blazing fast, SEO optimized code.

A poorly coded website can tank your SEO ratings. To ensure unmatched code quality, we partner with the folks at to review each theme we launch.

Theme options you need, none you don’t.

We give you the tools you need instead of the whole toolbox. Use our intuitive and helpful Customizer theme options to effortlessly set up, customize and launch your website.

Works with your favorite plugins.

Each theme is coded to strict WordPress standards to ensure each compatibility with your favorite page builder, contact form, shortcode, language and performance plugins.

Expert advice is only an email away.

Along with clear documentation and helpful tips, we also provide speedy, one-on-one email support when you’re in a pickle. We know your website inside and out, ask us anything.

Ready For Translation

WordPress is used all over the world and translated into many languages. Each theme has been optimized for easy translation and comes with .pot language files.

Join the Theme Club and get our entire collection of WordPress themes for one super low price.

$ 49 per year
Baseline Only
  • 1 year access to Baseline updates
  • 1 year access to support & updates
  • Install on unlimited domains
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$ 89 per year
One year access to everything.
  • 1 year access to all WordPress themes
  • 1 year access to new theme releases
  • 1 year access to support & updates
  • Install on unlimited domains
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$ 249 one time
Lifetime access to everything.
  • Lifetime access to all WordPress themes
  • Lifetime access to new theme releases
  • Lifetime access to support & updates
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